# DeepDive Media

> DeepDive Media Pvt Ltd is an ad tech and affiliate marketing company that builds custom advertising technology in-house — tracking and attribution, an internal media-buying system, AI optimisation and traffic-quality scoring — and runs outcome-priced performance campaigns for global advertisers. Tagline: Deep tech. Deeper performance.

- Website: https://deepdivemedia.in/
- Contact: partnership@deepdivemedia.in
- Headquarters: India
- Scale: 500M+ ad impressions per month
- Coverage: 8 GEO clusters — India, Southeast Asia, MENA/GCC, Europe, United Kingdom, North America, LATAM, Japan & Korea
- Verticals: finance & loans, e-commerce/D2C, mobile apps & utilities, nutra & health, travel, insurance, gaming

## Solutions
- **CPA / CPI / CPL performance campaigns** — outcome-priced media across web, app and social inventory; DeepDive carries the media risk.
- **Tracking & attribution platform** — in-house S2S postbacks, deterministic click IDs, deduplication, partner-level attribution.
- **Anti-fraud & traffic quality** — click scoring on device, velocity, proxy and behavioural signals before payout; automatic partner throttling.
- **Lead generation** — validated, consent-captured leads delivered by API or CRM push.
- **Creative studio & ad production** — static, video and playable creative, auto-rotated against live CTR and CVR.
- **Retargeting & audience data** — first-party segments rebuilt from the advertiser's event stream, consent-first.

## AI-powered services
1. **Media Buying OS** — one console for campaigns, pacing, partner payouts and creative rotation, with a rule engine and full change history.
2. **Ad Tech Solution** — placement, floor and mediation engineering that lifts revenue per click, revalidated as auction dynamics shift.
3. **AntiFraud Filter** — device, velocity, proxy and behavioural scoring at click and conversion; suspect traffic quarantined before payout.
4. **Creative Generation** — static, video and playable production, localised per market, rotated automatically on live CTR and CVR.
5. **Tracking & Analytics OS** — click IDs at source, S2S postbacks, deduplication, MMP/GA4 alignment, auditable partner-level attribution.
6. **Geo Cluster** — eight regional clusters with local supply, compliance and creative, reporting into one attribution standard.

## Advertising platforms
DeepDive Media plans and buys on Google Ads (Search, Performance Max, YouTube), Meta (Facebook, Instagram, Advantage+), TikTok (In-feed, Spark Ads, Pangle), Snapchat (Snap Ads, Story) and Microsoft Bing (Search, Audience Network), with server-side conversion signals reconciled against its own attribution layer.

## Monetisation models
- **Tech Providers** — white-label deployment of DeepDive's tracking, routing and fraud infrastructure for networks, platforms and publishers.
- **Sales** — in-house commercial function: pipeline, negotiation and account management.
- **Lead Generation** — validated leads priced per qualified record, with consent logging and duplicate rejection.
- **CPA campaigns** — cost-per-action buying priced on sale, deposit, approval or activation.
- **Ad Tech** — publisher monetisation engineering: placements, floors and mediation tuned to revenue per session.
- **App Installs** — install and in-app event campaigns measured on retention and post-install value.

## Platform tools
- **Anti-fraud detection** — multi-signal scoring on device, velocity, proxy and behaviour; suspect traffic quarantined before payout.
- **Tracking and analytics setup** — click IDs at source, S2S postbacks, deduplication, MMP/GA4 alignment.
- **Ad tech setup** — placement, floor and mediation configuration to maximise revenue per click.
- **Internal CRM** — single record for campaign ownership, partner correspondence and payout status.

## Technology
1. Custom ad tech implementation setups per property (placements, floors, refresh logic, mediation order).
2. Own tracking platform with server-to-server postbacks and conversion deduplication.
3. Internal media-buying OS for campaigns, budgets, partner payouts and creative rotation.
4. AI layer across bidding, creative rotation, partner scoring and anomaly detection, trained on first-party conversion data.
5. Quality gate: traffic scored, sampled and reconciled before payout, with an audit trail.

## Verticals
- **Sales — CPA, CPS & COD**: e-commerce, D2C, nutra, travel.
- **Lead Generation**: insurance, home improvement.
- **App Installs**: CPI and event-based CPA via MMP.
- **Gaming**: player acquisition measured to day-7 retention.
- **Ad Tech**: publisher-side placement, floor and mediation monetisation.

## Common questions
**What does DeepDive Media do?** Builds its own ad tech — tracking and attribution, media-buying system, anti-fraud engine, creative pipeline — and runs outcome-priced performance campaigns for global advertisers.
**Pricing models?** CPA, CPS, COD, CPL, CPI and event-based CPA; revenue-share or managed for publisher ad tech.
**Platforms?** Google Ads, Meta, TikTok, Snapchat, Microsoft Bing, plus its own affiliate partner supply.
**Regions?** India, Southeast Asia, MENA/GCC, Europe, UK, North America, LATAM, Japan & Korea.
**Fraud prevention?** Real-time scoring on device, velocity, proxy and behaviour; suspect traffic quarantined before payout; automatic partner throttling; full audit log.
**Time to launch?** Most advertisers are live within a week.

## Careers
DeepDive Media is hiring, on-site in Mohali, Punjab, India:
- **Meta Media Buyer** (full-time, 2+ years) — account architecture, creative testing at volume, Conversions API signal quality, scaling decisions.
- **Google Ads Media Buyer** (full-time, 2+ years) — Search, Performance Max, YouTube and Demand Gen against hard CPA targets; enhanced conversions and value-based bidding.
Applications: partnership@deepdivemedia.in (see https://deepdivemedia.in/#careers)

## Working with DeepDive Media
Advertisers start by sharing a target CPA, GEO and vertical. DeepDive responds within one working day on feasibility, then sets up tracking, launches controlled traffic, scales what converts and reconciles monthly against the advertiser's own numbers. Enquiries: partnership@deepdivemedia.in